
What we're seeing a week into the Google March 2024 core and spam updates
We are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, we have seen search ranking volatility, some related to the algorithmic updates and some related to Google issuing manual actions
Jul 07, 2025 am 09:16 AM
Google updates its page experience docs to clarify ranking signals
Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also made clear that other page experience signals are not directly utilized for ranking purposes in Google Search.What
Jul 07, 2025 am 09:15 AM
Best of SearchBot: Create a blog content strategy to boost SEO
Best of the SearchBot showcasesSearch Engine Land’s SearchBot’sresponses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected thi
Jul 07, 2025 am 09:14 AM
5 tips to make your B2B content more human
One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but ofte
Jul 07, 2025 am 09:13 AM
Are we becoming less curious about SEO?
I noticed that a strong comment from Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 has largely gone unnoticed by the SEO community up to now.He stated (my emphasis):“E-A-T is a template for how we rate an individual site. We do i
Jul 07, 2025 am 09:12 AM
Deploying ASP.NET Core Applications to an IIS Environment
When deploying ASP.NETCore applications to IIS, you need to pay attention to the following key points: 1. Install the .NETCore runtime and HostingBundle, otherwise it will cause HTTP500 errors; 2. Make sure to include web.config when publishing the application and select the appropriate publishing mode; 3. Configure the IIS site and application pool, set "unmanaged code" and correct permissions; 4. Check the logs and manually test the Kestrel startup situation when there is a problem.
Jul 07, 2025 am 02:12 AM
How long does seo take to work
SEOdoesnotdeliverimmediateresults,withmostseeingimprovementsin3–6monthsandlastingimpactafter6–12months.1)Highlycompetitivekeywordstakelongerthanlow-difficultyphrases.2)Technicalissueslikepoorsitespeedorthincontentdelayprogress.3)Consistenteffortthrou
Jul 07, 2025 am 12:35 AM
Configuring HTTP Response Headers for Caching and Security in IIS
Configuring HTTP response headers in IIS to optimize cache and improve security can be achieved by setting cache-related headers and adding security response headers. 1. Set cache-related headers: By configuring the clientCache element in the web.config file, set the Cache-Control and Expires headers for static resources, for example, use cacheControlMaxAge to specify the cache time, and fine-grained control can also be performed for specific file types (such as .jpg), but avoid HTML page caching for too long. 2. Add security-related headers: Configure X-Content-Type-Optio through customHeaders in web.config
Jul 07, 2025 am 12:23 AM
Why is my SEO not working?
The main reasons why SEO does not work include unstable content quality, insufficient technical foundation, and lack of external trust signals. First, if the content fails to meet the user's search intention, only stacks keywords without providing actual solutions, the top-ranked article structure should be analyzed, covers the core user problems, and improves readability; second, the slow page loading speed, the mobile side is not adapted, the existence of dead links or duplicate content will affect the inclusion and user experience, and it is recommended to use tools to detect the speed and optimize the structure; finally, the lack of external links and social sharing leads to low trust, and it is necessary to actively cooperate to promote practical content and guide users to forward.
Jul 07, 2025 am 12:18 AM
how to fix red frames in Premiere Pro
The red box appears in PremierePro because the preview file is not generated or the material path is incorrect. Common reasons include just imported projects, material path changes, insufficient cache space, or failed proxy files loading. Solution: 1. Wait for automatic cache generation; 2. Manually generate preview rendering timeline; 3. Check and relink missing materials; 4. Clean and rebuild media cache. When using proxy clips, you should confirm that the proxy files are correctly associated and appropriately reduce the playback resolution to improve preview fluency.
Jul 07, 2025 am 12:16 AM
4 keys to SEO and PPC collaboration in 2024
Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together.The difference in 2024? There’s an elephant in the
Jul 06, 2025 am 09:27 AM
Teaching writers when and how to use generative AI to create helpful content
On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content.
Jul 06, 2025 am 09:26 AM
Google promotes Liz Reid to head of Search
Google is making a number of changes to its executive team running Google Search:Liz Reid, who was leading up core search experiences, will now be the Head of Search at Google.Cheenu Venkatachary will be the new lead of Search quality and ranking.Wit
Jul 06, 2025 am 09:16 AM
SEO planning: The one-page SEO plan
This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single page.
Jul 06, 2025 am 09:15 AM
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