Setting Up FTP Server Features and User Access in IIS
TosetupanFTPserverusingIIS,firstinstalltheFTPserviceviaServerManagerbyaddingtheFTPServerroleunderIIS,thencreatetheFTPsiteinIISManagerbyspecifyinganameandphysicalpathwhileconfiguringbindingsandSSLsettings,nextconfigureuseraccesseitherthroughlocalWindo
Jul 02, 2025 pm 03:22 PM
Google AI overviews launch in UK
Google’s AI overviews are beginning to appear in search queries for a “small slice” of logged-in users in the UK. Google’s Search Generative Experience has been in testing as a Labs experiment in the U.S. since May 2023. SGE h
Jul 02, 2025 am 10:07 AM
Google structured data carousels (beta) clarified for summary pages
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other detail pages. Google also added the feature availability of this new structured data carouse
Jul 02, 2025 am 10:06 AM
Search is evolving toward SGE, says Google CEO Sundar Pichai
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forumat Stanfor
Jul 02, 2025 am 10:03 AM
How to build a future-ready SEO strategy
Crafting an SEO strategy requires more than just a focus on the present. To succeed, we must anticipate future changes and adapt accordingly. In this article, we’ll discuss: The developing changes to the SEO industry. What those changes m
Jul 02, 2025 am 09:38 AM
How does Google SEO work?
GoogleSEOworksbycrawling,indexing,andrankingpagesbasedonrelevanceandauthority.1)Contentmustmatchsearchintent,focusingonuserneedsratherthankeywordstuffing.2)Pagesmustbecrawlableandindexablethroughproperuseofrobots.txt,sitemaps,andfixingbrokenlinks.3)B
Jul 02, 2025 am 12:23 AM
Why are Core Web Vitals important for Google SEO?
Google values ??CoreWebVitals because they directly affect the user experience. 1. LargestContentfulPaint (LCP) measures content loading speed; 2. FirstInputDelay (FID) measures page response speed; 3. CumulativeLayoutShift (CLS) measures page stability. These metrics are one of the factors that Google ranks, especially in areas with fierce competition. Improvements include optimizing multimedia resources, reducing JavaScript execution time, and defining image sizes to avoid layout offsets. Although it is not a decisive factor, long-term neglect will affect the overall performance of the website.
Jul 02, 2025 am 12:22 AM
What to do when Google changes your GBP information
Google Business Profiles (GBP) have long been a cornerstone of local SEO efforts.Google has devised various mechanisms and processes to deter abuse and enhance the accuracy of information on GBP listings and their appearance on Maps. Consequently, Go
Jul 01, 2025 am 10:36 AM
How to harness the power of brand mentions across the search universe
Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. W
Jul 01, 2025 am 10:29 AM
Oh, Brother: The Verge games Google again for 'best printer 2024'
Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans
Jul 01, 2025 am 10:26 AM
Google Search Console security update improves management of ownership tokens
Google Search Console has introduced a security update related to user permissions and control management, allowing for better handling of ownership tokens.Ownership tokens are used when users verify your site in Search Console, Merchant Center, and
Jul 01, 2025 am 09:56 AM
Writing people-first content: A process and template
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you c
Jul 01, 2025 am 09:49 AM
Why the shift from 'conversions' to 'key events' in GA4 is a game-changer
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this c
Jul 01, 2025 am 09:36 AM
How the Google-Reddit partnership impacts brand management
The Google-Reddit partnership is a major development that is transforming the way brands manage their online presence. This agreement enables Google to tap into Reddit’s data API, enriching its search results with real-time content pulled directly fr
Jul 01, 2025 am 09:28 AM
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