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Table of Contents
Why is native keyword important?
How to use native keywords on common platforms
How to optimize native keyword?
Home Java javaTutorial What is the native keyword?

What is the native keyword?

Jun 27, 2025 am 01:50 AM

Native keyword refers to the platform's native support keyword system, which is commonly found in ASO and advertising. It directly affects exposure and ranking, can be optimized without third-party tools, and is recognized by the platform first. Specific usage methods include: 1. Google Play crawls keywords through titles, subtitles, and descriptions; 2. App Store provides 100-character keyword fields, separated by commas; 3. Advertising platforms such as Facebook and TikTok fill in keyword tags to match users. Optimization methods include basic research, avoiding stacking, regular inspection of the results, and combining competitive product analysis.

What is the native keyword?

The word "Native keyword" may have different meanings in different contexts, but if you are doing digital marketing, SEO, or App promotion related operations, it usually refers to the platform's native support keyword system , especially in App Store Optimization (ASO) or Advertising.

Simply put, native keyword is a set of keyword setting functions provided by a certain platform (such as Google Play, App Store, Facebook Ads, TikTok Ads, etc.). You don't need to analyze external data extra, but use the tools provided by the platform to fill in, manage and optimize these keywords.


Why is native keyword important?

  • Directly affect exposure and ranking : In the app store, native keyword is set well, which can significantly improve your app's ranking in search results.
  • Optimization can be done without third-party tools : many small developers do not have the budget to purchase ASO tools, and at this time native keyword becomes the most direct and effective optimization method.
  • Content that the platform prioritizes : Compared to the words you write casually in the description, the platform values ??the keywords you explicitly fill in in the native keyword area.

How to use native keywords on common platforms

1. Google Play native keyword

Google Play does not have a special keyword field, but its title, subtitle, short description, and long description will all be captured by the algorithm. So you can reasonably distribute the core keywords in these positions.

Note: If you repeat too many keywords, it will be considered a pile-up and affect your ranking.

2. App Store native keyword

The App Store provides a special keyword field with a length of 100 characters and separates multiple words with commas. This field is an important reference source for their algorithm.

Skill:

  • Don't repeat keywords
  • Replace pan-words with accurate long-tail words
  • Regularly update keyword list

3. Native keywords in advertising platforms (such as Facebook, TikTok)

In some advertising platforms, "native keyword" may refer to the keyword tags you fill in when creating an ad, which helps the system understand the ad content and match the target users.


How to optimize native keyword?

  • Do basic research first : Even if native keyword is built-in to the platform, you have to know which words are valid. Free tools can be used such as Sensor Tower's keyword searcher, Google Keyword Planner, etc.
  • Avoid stacking and repetition : Especially in the App Store, each word can only appear once, otherwise space will be wasted.
  • Regularly check the effect : If a keyword has not been downloaded or clicked for a long time, you can consider replacing it.
  • Combined with competitor analysis : see what keywords are used by similar apps and learn from them appropriately.

Basically that's it. Although native keyword does not seem complicated, it is easy to ignore details in actual operations, such as character limits, keyword weight allocation, etc. As long as you follow the platform rules and continuously optimize, you will see obvious results.

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