1. Positioning of website operation . 2
2. Functions of website operation . 2
3. Stages of website operation. 3
New concept of website operation one: website operation strategy. 4
1. What is website operation strategy? 4
2. Representative website operation strategy. 5
3. How to put the established website operation strategy into practice and get it well executed 6
New concept of website operation 2: perfect cooperation in operation. 6
1. Cooperation with website developers . 6
2. Cooperation with website customer service personnel. 7
3. Perfect cooperation between operations and other departments. 7
New concept of website operation three: website promotion. 8
1. What is website promotion? 8
2. Tasks of website promotion . 8
3. Website promotion methods and methods . 8
4. How to evaluate the effectiveness of website promotion? 9
5. Issues to pay attention to in website promotion. 9
New concept of website operation four: website optimization 10
1. What is website optimization? . 10
2. One of the functions of website optimization: optimizing user experience. 10
3. Website optimization function 2: search engine optimization seo. 11
New concept of website operation five: website maintenance 12
1. Functions of website maintenance 12
2. Execution of website maintenance 13
New Ideas for Website Operations One: The Magic of Bundling 14
1. Identification of bundling strategies 14
2. Selection of bundling strategy 15
3. New ideas for bundling strategies in website operations 15
4. Binding and loosening 15
New idea for website operation 2: Redeem points for loyalty 16
1. Summary of integration method 16
2. Summary of points redemption 16
3. The difference between high and low points 17
4. Basic elements of points 17
5. The essence and function of integrals 17
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