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Table of Contents
Only one H1 per page
Title levels should be used in order
Use H2 to H6 reasonably, don't skip the hierarchy
Don't use title tags to control styles
Home Web Front-end HTML Tutorial How to correctly use heading levels (h1-h6) for SEO and accessibility?

How to correctly use heading levels (h1-h6) for SEO and accessibility?

Jul 14, 2025 am 02:30 AM

The correct title hierarchy (H1-H6) can improve SEO and readability. First, each page should have only one H1 as the core theme; second, the title should be progressive in the order of H1→H2→H3→… to reflect the content structure; further, H2 to H6 should be reasonably nested to avoid skipping grades; finally, the title should not be used to control styles, but should be visually effected through CSS.

How to correctly use heading levels (h1-h6) for SEO and accessibility?

Title level (H1-H6) is not just a tool for web page layout. If used correctly, it can improve SEO performance, but also make the content easier to read and more friendly. Especially for search engines and screen reader users, a reasonable title structure is like a navigation diagram, helping them quickly understand the logic of the page content.

How to correctly use heading levels (h1-h6) for SEO and accessibility?

Only one H1 per page

This is the most basic and easiest point to be overlooked. H1 should represent the core theme of the page, such as the title of a blog post, or the product name of a product page. Multiple H1s will confuse search engines and will also affect the browsing experience of assistive technology users.

  • If you are writing HTML by yourself, check if only one <h1></h1> tag appears.
  • When using CMS or editor, be careful whether the default template will automatically generate H1 and avoid repeated additions.

Title levels should be used in order

Many people jump directly from H1 to H3 or even H4, which is actually not ideal. The correct way is to proceed step by step according to the content structure:

How to correctly use heading levels (h1-h6) for SEO and accessibility?
  • H1 → H2 → H3 → H4 … Nested in sequence
  • For example: main title (H1) → chapter title (H2) → subsection title (H3)

This not only helps search engines understand the content hierarchy, but also allows visually impaired users to better "listen" the content structure through screen readers.

Use H2 to H6 reasonably, don't skip the hierarchy

H2 is usually the title of the main content block, such as several large paragraphs of the article. H3 can be used in subdivisions under these large segments, and so on. Although H4 and below may be visually small, it is still important in semantic structures.

How to correctly use heading levels (h1-h6) for SEO and accessibility?

For example:

  • H2: Why is breakfast important
  • H3: What elements should a balanced breakfast contain
  • H4: The role of protein

This progresses layer by layer, clear logic, and facilitates readers to quickly locate information.

Don't use title tags to control styles

Sometimes, in order to make the font bigger, H2 or H3 are used directly, which is a common misunderstanding. Title tags are used to express semantic structures, not for style effects. The style should be controlled by CSS.

If you find that the page looks hierarchical, it is most likely caused by the abuse of title tags. At this time, the HTML structure should be adjusted and combined with CSS to achieve visual effects.

Basically that's it. The title level is not complicated, but details are easily overlooked. As long as the structure is kept clear and semantics are correct, it will have a positive impact on SEO and accessibility.

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