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Table of Contents
How Does the Theme-Color Meta Tag Work?
Why Use the Theme-Color Tag?
Best Practices When Setting Theme Color
Home Web Front-end HTML Tutorial What is the theme-color meta tag?

What is the theme-color meta tag?

Jul 12, 2025 am 01:48 AM

Theme color meta tags are used to control the display color of the browser address bar or task switcher on mobile devices, improving brand consistency and user experience. It is set by adding <meta name="theme-color" content="#4a90e2"> to the HTML header, so that the browser UI coordinates with the website theme color, especially when using bookmarks or "Add to Home Screen" on Android devices. Its functions include: 1. Improve visual consistency; 2. Strengthen brand recognition; 3. Improve PWA experience. Best practices include: matching website design, testing on real devices, considering the depth and mode adaptation, and paying attention to situations such as iOS Safari that are not supported.

What is the theme-color meta tag?

The theme-color meta tag is used to control how the browser displays the address bar or task switcher UI on mobile devices. It doesn't affect your webpage content but changes the surrounding browser UI color, usually matching your site's theme.

What is the theme-color meta tag?

How Does the Theme-Color Meta Tag Work?

When you add this tag in the of your HTML document, modern browsers (like Chrome for Android) use it to style the browser chrome around your page. This helps create a more seamless and branded browser experience.

You set it like this:

What is the theme-color meta tag?
 <meta name="theme-color" content="#4a90e2">

Once active, users will see the browser address bar or tab switcher tinted with that color while visiting your site. It's most noticeable when someone bookmarks your page or uses "Add to Home Screen" on Android.


Why Use the Theme-Color Tag?

There are a few practical reasons to include it:

What is the theme-color meta tag?
  • Visual Consistency: Makes your website feel more integrated with the device UI.
  • Brand Recognition: Reinforces your brand colors beyond just the page itself.
  • Better PWA Experience: Especially useful if your site is a progressive web app (PWA), as it contributes to the native-app-like feel.

This isn't about aesthetics alone — it subtly improves the user experience by reducing visual breaks between system UI and your site.


Best Practices When Setting Theme Color

Here are some tips to get the most out of this tag:

  • ? Match Your Site's Design: Pick a color already used prominently in your interface to maintain consistency.
  • ? Test on Mobile: The effect only applies on mobile browsers, so always check on actual devices.
  • ? Consider Light and Dark Modes: Some browsers respect media queries here. You can define different colors based on the user's OS preference:
     <meta name="theme-color" content="#4a90e2" media="(prefers-color-scheme: light)">
    <meta name="theme-color" content="#1e1e1e" media="(prefers-color-scheme: dark)">

    Also, be aware that not all platforms support it — iOS Safari, for example, ignores theme-color . So don't rely on it for core functionality.


    It's a small touch, but setting the right theme-color makes your site feel more polished and intentional on mobile. Not required, but definitely worth including.

    The above is the detailed content of What is the theme-color meta tag?. For more information, please follow other related articles on the PHP Chinese website!

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