If you want to make your website rank higher in search engines, you need to combine content optimization and high-quality external link support. 1. Write high-quality and easy-to-disseminate content, and actively promote it to social platforms, forums and mailing lists to improve exposure; 2. Submit articles to relevant high-powered websites through guest blogs, accumulate credibility from small sites, fit readers' interests and leave links; 3. Contact resource pages or directory websites, submit appropriate content according to their topics, and personalized emails to increase the success rate of inclusion; 4. Use social media and community interaction. Although most links are nofollow, they can bring traffic and indirect quotes, pay attention to natural integration into discussions, and establish a personal brand. The core lies in continuously outputting valuable content and promoting it reasonably.

If you want the website to rank higher in search engines, it is not enough to rely on content and structure optimization alone, and you also need high-quality external link support. Backlinks are links to your website by other people's websites. They are equivalent to a "vote" to tell search engines that your content is trustworthy.

Here are some practical methods suitable for those who are just starting out in SEO or small team operations. They are not fancy but effective.

1. Write high-quality content and promote it

This is not just empty talk, but the foundation in the foundation. Only when the content itself is valuable can others be willing to quote and link you.

• The information should be complete : For example, if you write a tutorial, try to explain the steps clearly and attach a picture or case.
• The form should be easily disseminated : data reports, tool articles, industry guides and other types are more likely to be cited.
• Actively promote after publication : Post to social platforms, related forums, and mailing lists to let more people see it.

If you wrote a good article but no one reads it, then naturally no one will link it to you.

2. Use Guest Post

This is a more traditional approach, but it is still effective. Find some high-powered websites related to your field and apply to contribute to them.

• Find sites that allow you to add a link to the author profile
• Don't just write for linking, the content must be in line with the interests of the other readers.
• You can start from a small site and slowly accumulate experience and reputation

For example: When you are working on fitness products, you can find some fitness bloggers to cooperate with, write an article about "How newbies make training plans", and then leave a link to your website at the end.

3. Submit resource page or directory website

Some websites specialize in collecting useful resources in the industry, such as pages such as "Best Tool Recommendations" and "Study Guide Summary". If your content matches their topic, you can contact them for inclusion.

• Search keywords such as "best SEO tools list" "inurl:resources"
• Then find the contact information (usually the email address)
• Send a concise email to explain why your content is worth joining

Note: Do not send template emails in batches. It is best to change the content slightly for each website, which will have a higher success rate.

4. Use social media and community interaction

Although most links on social media are “nofollow” and will not directly improve rankings, they can bring traffic and exposure, which indirectly facilitate other websites to quote you.

• When answering questions in Reddit, Zhihu, V2EX, if necessary, you can attach a link to your website as a reference
• Don't force the link, otherwise it will be easily reported or blocked.
• Participate in more discussions and build a personal brand, and others will naturally pay attention to your content

In fact, there are not many shortcuts in backlink construction, and the core is to focus on "value". The more useful the content you provide, the easier it is to be remembered and quoted. As long as you continue to output and promote reasonably, there will be rewards gradually.

Basically all is it, not complicated but it is easy to ignore details.

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