I noticed that a strong comment from Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 has largely gone unnoticed by the SEO community up to now.He stated (my emphasis):“E-A-T is a template for how we rate an individual site. We do i

We are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, we have seen search ranking volatility, some related to the algorithmic updates and some related to Google issuing manual actions

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together.The difference in 2024? There’s an elephant in the

Reddit appears in 97.5% of Google Search queries related to product reviews and holds almost two-thirds of the spots within Google’s Discussions and forums feature on search results pages, according to a new analysis.Why it matters. While Reddit can

Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also made clear that other page experience signals are not directly utilized for ranking purposes in Google Search.What

On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content.

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition.This article explores how SEO can strategically influence us

The main reasons why SEO does not work include unstable content quality, insufficient technical foundation, and lack of external trust signals. First, if the content fails to meet the user's search intention, only stacks keywords without providing actual solutions, the top-ranked article structure should be analyzed, covers the core user problems, and improves readability; second, the slow page loading speed, the mobile side is not adapted, the existence of dead links or duplicate content will affect the inclusion and user experience, and it is recommended to use tools to detect the speed and optimize the structure; finally, the lack of external links and social sharing leads to low trust, and it is necessary to actively cooperate to promote practical content and guide users to forward.