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Table of Contents
Improve web accessibility
Help search engines better understand page content
Friendly tips when web pages fail to load
Home Web Front-end HTML Tutorial The importance of the HTML `alt` attribute for images.

The importance of the HTML `alt` attribute for images.

Jul 03, 2025 am 02:22 AM

The alt attribute is crucial in web development, especially in terms of accessibility. It provides support for visually impaired users to understand image content through screen readers. For example, using alt="red ladies' handbag with gold chain" can make users clear about image information; secondly, in SEO optimization, the alt attribute helps search engines identify image themes and improve Google image search rankings. For example, using alt="homemade oatmeal porridge with blueberries and nuts" can help traffic growth, but keyword piles should be avoided; in addition, alt can also display friendly prompts when the image loads, improving user experience; it is recommended that each image be written with concise, unique and core information, rather than copying file names or using meaningless text, decorative images can be ignored by alt="".

"The

The alt attribute of an image looks like a small detail in HTML, but its function is much more important than many people think. Especially in terms of web accessibility and SEO optimization, alt attribute plays a key role.

"The

Improve web accessibility

Visually impaired users often rely on screen readers to browse web pages, but screen readers cannot "see" pictures and can only understand the image content through alt text. If you don't write alt , or just write something, it's a blank space for these users.

"The

For example, if the product picture of an e-commerce website is not described alt , visually impaired users may not know what the product is. On the contrary, if you write something like alt="The importance of the HTML `alt` attribute for images." then the user will know the content of the picture clearly.

suggestion:

"The
  • Write out the core information of the picture, it is concise and clear
  • Avoid meaningless text such as "Picture 1" and "Photo"
  • If the picture is decorative, you can use empty alt="" to skip the description

Help search engines better understand page content

Search engine spiders essentially cannot see pictures, and they also have to rely on alt attribute to judge the theme of the picture. The rational use of alt descriptions of keywords can help improve the ranking of images in Google image search.

For example, you wrote an article about breakfast recipes, insert a picture of oatmeal, and set alt="The importance of the HTML `alt` attribute for images." to not only let search engines know what this picture is talking about, but may also bring additional traffic.

Notice:

  • Don't pile up keywords, it's more important to express naturally
  • Write a unique alt in each picture, don't copy and paste
  • Image file names can also be optimized with keywords

Friendly tips when web pages fail to load

When the image fails to load due to network problems or path errors, the browser usually displays a broken image sign, and alt text will appear in that location. Although this is not the most ideal experience, it can at least let users know what content should be here.

For example, the headline picture of a news website is not loaded. If alt writes "The President of the United States delivered a speech on the State of the Union", the user will know what the picture is about and will not be completely confused.

So even if you don't consider SEO or accessibility, it's worth writing alt from a user experience perspective.


Basically that's it. Although it is just a property, it can indeed bring considerable help in many scenarios.

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