


What is the element, and how does it affect the browser tab or window title?
Jun 29, 2025 am 01:24 AM The name you see on the browser tab when you open a web page is determined by the <title></title>
element in HTML. It is not only a simple name, but also affects search engine inclusion, user bookmark titles, etc.
What is <title></title>
?
Simply put, <title></title>
is a piece of content you wrote in the web code, placed in the tag, like this:
<head> <title>This is the page title</title> </head>
This text will be displayed on the browser's tab page, or it may appear in the search engine results page (SERP), telling the user what this page is for.
How does it affect the title of a browser tag or window?
Every time you open a web page, the browser will read its HTML content, find the text in the <title></title>
tag, and display it at the top of the tab or window.
For example, when you browse multiple web pages, the subtitle displayed on each tab is <title></title>
of each page. This helps the user quickly identify which pages are currently open.
What should be noted is:
- If the web page does not have
<title></title>
set, the tab page may appear blank, or the default path name (such as/index.html
). - Single-page application (SPA) may dynamically modify
document.title
through JavaScript to change the title, the effect is the same as changing<title></title>
directly.
What does it do for SEO and user experience?
In addition to displaying on the tab page, <title></title>
has more important uses:
- SEO ranking : Search engines will regard
<title></title>
as one of the important basis for judging web page content. Reasonable inclusion of keywords can improve search rankings. - Click-through rate impact : In search results, the first thing users see is the title. Clear, attractive titles are easier to click.
- Bookmark name : When a user saves a bookmark, the default content is the
<title></title>
content.
So try to do the following when writing a title:
- Concise and clear, no more than 60 characters (too long will be truncated)
- Include keywords, but don't pile them up
- If there is a brand word, it can be added appropriately, such as "Article Title - Brand Name"
Basically that's it. Although <title></title>
seems simple, it is a key detail in web experience and optimization.
The above is the detailed content of What is the element, and how does it affect the browser tab or window title?. For more information, please follow other related articles on the PHP Chinese website!

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