Google Is Taking on Pinterest With a New Personalized Image Feed
Jun 26, 2025 am 03:01 AMSummary
- Google launches a new 'Images' tab, serving as a personalized visual discovery engine.
- Users select categories of interest to build a feed; interact with images by sharing, saving, or utilizing Google Lens.
- Initial responses to the feature are varied, yet Google remains committed to enhancing its capabilities.
You may head to Google Images for inspiration related to a hobby or passion, but the typical experience falls short when you're not sure what to search for. Seeking to enhance Image Search for such scenarios, Google is introducing a new Pinterest-style "Images" tab.
As anticipated, the traditional Google Image search functions much like a text-based query. Searching for “woodworking” will display photos of people engaged in woodworking. However, with this innovative dedicated tab, currently being tested by beta users on version 16.23.71 of the Google app, the experience transforms entirely. It operates as a personalized visual discovery engine featuring publicly accessible images from Google Search.
Upon entering the Images tab initially, you'll be asked to choose at least three categories that capture your attention—ranging from food & drink to home decor to vehicles. Google uses these preferences to curate a feed tailored for you. Think of it as a Google Discover feed exclusively for images.
Once inside, interacting with these images is quite straightforward. Tapping an image opens the standard Google Image info screen, where options include visiting the source website, sharing the image, saving it to a collection for future reference, or scrolling through similar images. A long press enables sharing, saving to collections, or scanning with Google Lens for more information. If certain images don't resonate with you, simply hiding them can help refine the feed based on your preferences.
I’m certain there's potential here for many users, though it doesn’t seem particularly beneficial at the moment. It feels akin to viewing someone else’s Google Image Search results. However, we’re still in the early phases, so perhaps more usage will reveal its value over time. Google continues to refine its approach—offering both improvements and drawbacks—and this feature exemplifies that ongoing evolution.
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