

A article to understand the name of the hotel under Japan MicroStrategy Metaplanet is renamed The Bitcoin Hotel
Mar 05, 2025 pm 05:27 PMThe Japanese listed company Metaplanet, which originally operates tourism and hotel businesses, has invested heavily in Bitcoin since April 2024, causing its stock price to soar, and is known as the "Japanese micro-strategy". This bold strategy has achieved significant success against the backdrop of the continued rise in Bitcoin prices.
Currently, Metaplanet holds 1,762 bitcoins, worth about US$15.12 million, and plans to increase its holdings to 10,000 by the end of 2025 and to 21,000 by the end of 2026.
The stock price soared 4100% in a year
Bloomberg reported that Metaplanet's stock price soared from 140 yen to 5880 yen in the past year, an increase of 4100%, making it the largest increase in the Japanese stock market during the same period.
Metaplanet was founded in 1999 and was formerly known as Red Planet Japan. It suffered a severe blow to the hotel business due to the impact of the new crown epidemic in 2019, and its stock price and revenue fell sharply. After failing to try Web3 and metacosmic transformation, CEO Simon Gerovich started buying Bitcoin in April 2024, turning the company's fate around, inspired by Michael Saylor's Bitcoin investment strategy.
Promising to end six-year losses
Metaplanet is about to release its fourth-quarter earnings report, with Japanese stock analyst Rhiannon Ewart-White predicting the company will end its six-year loss, which may further push up the stock price. However, Ewart-White also reminds that Metaplanet needs to clearly explain its strategy to investors, especially considering that the company's retail investors account for a high proportion. In addition, the decline in Bitcoin price may also pose risks to Metaplanet because its hotel business is relatively small.
Tokyo Hotel was renamed "Bitcoin Hotel"
It is worth noting that Metaplanet plans to rename its only hotel in Gotanda, Tokyo, Royal Oak, to the "Bitcoin Hotel" and use it to host Bitcoin-related events to demonstrate its firm commitment to cryptocurrency.
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