Apple One Upgrade Recommendations: Create a More Attractive Subscription Service

Although the Apple One subscription service integrates multiple Apple services, its fixed package model limits its appeal. This article will make several improvement suggestions to enhance the user experience and value of Apple One.

The shortcomings of Apple One

In recent years, Apple has launched several subscription services, and Apple One is the integration of these services. While it offers services such as iCloud, Apple TV, Apple Music and Apple Arcade at preferential prices, its prices keep rising. While the premium package adds Apple News and Apple Fitness and supports sharing with up to five people, its rigid mode limits its flexibility. If you don’t need Arcade games or use other music services, or need more storage but don’t need News and Fitness, then the Apple One’s price-performance ratio is a huge discount.

Custom package: Meet personalized needs

The key to solving this problem is: allowing users to create custom packages. For example, it allows users to increase iCloud storage space on the basis of the basic personal package. Currently, users can purchase additional iCloud packages outside of Apple One, but this goes against the original intention of the service.

In addition, users should be able to choose a subscription service. For example, replace Arcade with News in a personal plan, or remove Music from the premium plan. The ideal model is to offer a single package where users can choose from iCloud storage space and at least two to three other services. Package prices can be priced in hierarchical terms, such as adding Arcade for a lower extra fee than Fitness. This way, users can get the services they need, and Apple can get a full discount from each service they use.

Integrate AppleCare: Simplify subscription management

Apple One currently lacks AppleCare, Apple's extended warranty subscription service. While AppleCare is tied to a single device and prices vary by device category, Apple can easily add it to the Apple One plan with subscriptions bound to an account.

Integrating AppleCare into Apple One simplifies user subscription management and increases value even if no discounts are provided. Of course, if Apple wants to increase AppleCare subscription users, it is also a good idea to offer discounts, especially in areas where consumer rights are well protected.

Extra Benefits: Improve user stickiness

Some additional benefits can improve user satisfaction, such as: prioritizing new Apple features (such as artificial intelligence features), prioritizing new products, and offering store discounts similar to Google One (such as discounts when purchasing accessories in Apple Store) . Even if the discount is small, it can increase the appeal of Apple One and guide users to shop in the Apple store.

Summary

Allowing users to customize Apple One plan, select the required iCloud storage space and services, and integrating AppleCare will greatly enhance the value and appeal of Apple One. Even if the price has risen slightly, it is still worth it for many users to get a package that fully meets their needs.

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