Stand out in WordPress: Focus on market segment strategy

WordPress has become the world's most popular website platform with its simplicity, elegance and modularity, giving birth to a huge theme, plug-in and support ecosystem. This is a great opportunity for developers and designers, but how to stand out in such a crowded market?

Platforms such as ThemeForest provide a stable source of revenue for WordPress theme creators, bringing more than $500 million in revenue to their author community. However, this income is not evenly distributed. While some authors earn millions of dollars, 76% of WordPress themes on ThemeForest earn less than $1,000 per month (ThemeForest By the Numbers, 2016).

So, how can we stand out in the competition? Let's learn about the success of the StylemixThemes team.

The secret to success of StylemixThemes

StylemixThemes is a team of remote developers, designers and support experts who started making WordPress themes in 2008 and started selling on ThemeForest two years later. After the tempering of time, they finally achieved success. They made their first million dollars in December 2016 and once again broke the million last year.

What is their secret? Here are some lessons they shared in an interview in 2016:

• One unique: Create novel and unique themes, plug-ins and products to avoid blind imitation.
• Actively absorb feedback: Actively face feedback from users, ThemeForest's review process is an important part of improving the work.
• Effective Marketing: Combine various marketing strategies such as Google Adwords, banner ads and paid reviews, and continue to explore new marketing methods.
• Continuous innovation: Continuous development of new features, themes and products, continuous improvement, and value customer support.
• Focus on segments: Inspired by the successful ThemeForest author Chris Molitor, they began to focus on the creation of segment themes.

Focus on market segmentation and avoid fierce competition

Focus on the segments, you can find markets that are not yet saturated. Back in 2013, I interviewed Chris Molitor and other successful authors about their successful experience in creating topics for the segment. Chris described his initial strategy of finding the right market segment:

• He looks for categories in ThemeForest without any topics. Chris, for example, is the first author to create topics in the Events, Nightlife, Churches, Politics and Charity categories.
• As these categories become increasingly popular, he will focus on the categories with the smallest number of topics. His challenge is that there are not many other topics to draw on, “If you do it right, you are unique.”
• He studied the unique features required by each segment customer and incorporated them into his topic. He talks to real people and understands their actual needs.

StylemixThemes followed the same strategy, creating high-quality micro-segment themes tailored to specific industries, each with its own unique features. Here are some examples:

• Consulting Topics (for business, finance and consulting areas): This topic includes features such as pie charts, charts, progress bars and WooCommerce Store.
• Health Coaching Topic (for Life Coaches and Personal Coaches): This theme contains payment and booking integrations.
• Cinderella Theme (for beauty, hairdressing and spa salons): This theme includes features such as online booking, premium pricing modules and WooCommerce Store.

Pearl WP: Micro-Segment Theme Kit

With the success of its micro-segment theme, StylemixThemes hopes to take it to the next level. So they incorporate all the lessons learned into one super product. Pearl WP is a comprehensive suite of various market segment themes – business, logistics, medical, catering, construction, charity, beauty, health coaching, music, rental, portfolio, church, personal blog, WooCommerce store, startup company and viral marketing, etc., and will add more segments over time.

While focusing on the segment, they have also created a product that appeals to a wider audience. This is the first theme suite that appears on ThemeForest, so they are pioneering their own path.

As with their standalone products, each theme in the suite contains special features for each industry. Here are some examples:

• Business and Finance Themes allow customers to make appointments online, simplifying your schedule management.
• The audio album theme contains a music player that will not stop playing when visitors browse the website.
• The restaurant theme contains three layout options to showcase your menu.
• Architectural theme contains project templates to showcase your work.
• The charity theme has built-in PayPal donation system.

But this is not just a collection of individual themes. You can mix and match the features between each topic and customize with 200 shortcodes and 250 page templates. This has a lot of features and versatility built into a single product and will appeal to a wide audience.

Excellent documentation and video tutorials

Another way to stand out from the competition is to provide excellent documentation. This work may feel boring for developers, but it is crucial for the end user. StylemixThemes takes their documentation to another level by creating a series of video tutorials. Not only do they guide users on how to install the kit, they also cover a range of important features of Pearl WP, including:

• How to use Pearl Header Builder
• Mega Menu Overview
• Overview of Pearl Slider
• Setting up Autoptimize plugin
• Overview of restaurant menu
• How to set up booking through OpenTable
• Advanced Portfolio Feature Demo
• Success Case Module Demonstration
• Overview of donation functions
• Building Project Tutorial

Learn from excellent cases

Like StylemixThemes, if you persist, you will also succeed. Take some time to learn from them. Their Pearl WP kits usually cost $59, but for a limited time they offer only $39. Here are some reasons why you should consider buying it:

• If you want to learn what it takes to create a high-quality micro-segment theme, this suite contains a complete education. Study the differences between each topic and the special features added to each industry. Then use the knowledge you have learned to create something unique.
• If you create websites for various industries, this single suite may be the only resource you need. You can purchase a standard license for each new website you create, or purchase an extended license to cover all websites.
• Or, if you only need one website, you can get a Pearl WP website with setup and hosting for $16 per month.

How to stand out in the crowded WordPress ecosystem? Start with hard work and your unique style, add effective marketing and helpful documentation, respond to peer reviews, and never stop pursuing new ideas. And look for opportunities with less competition – again, in the segment.

Are you successful in creating a WordPress segment theme? I'd love to hear about your experience in the comments.

(The following is the FAQ part, make a little adjustment to make it more refined):

Frequently Asked Questions about Finding a Segment in the WordPress Ecosystem

• What is a market segment in the WordPress ecosystem? A segment is a specific area or segment where you can focus on providing professional services or products. This can be anything like developing unique WordPress themes, plugins, providing WordPress hosting services or providing professional WordPress consultation and support.
• How to identify the market segments in my WordPress ecosystem? This requires understanding your skills, interests and market needs. Evaluate your strengths and areas of expertise, study the market to identify areas where gaps or underserved are available, and validate your ideas.
• Why is it important to find a segment in the WordPress ecosystem? This helps you stand out from the competition, focus on energy and resources, enhance your professionalism and attract more customers.
• Can I change it after I choose a segment? Yes, but it needs to be thoroughly studied.
• What are the popular market segments in the WordPress ecosystem? WordPress theme and plug-in development, WordPress hosting services, WordPress security services, WordPress SEO services, WordPress maintenance and support services, etc.
• How to make money in my WordPress ecosystem segment? Sale topics or plug-ins, provide services, affiliate marketing, sponsor posts or provide training courses, etc.
• How to market in my WordPress ecosystem segment? Build a strong online presence, connect with other WordPress professionals, provide valuable content to your target audience, and more.
• How to maintain the competitiveness of my market segment? Continuously improve skills, focus on the latest trends and technologies, provide quality services, regularly seek feedback, monitor competitors and adjust strategies as needed.
• Can I have multiple segments in the WordPress ecosystem? Yes, but make sure you can serve each segment effectively without affecting the quality of your product or service.
• How to measure my success in segmenting the WordPress ecosystem? Measured by metrics such as customer count, sales, website traffic, social media engagement and customer satisfaction.

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